If you’ve been seeing more matcha than usual on your feed lately, there’s a reason. The Modern Market has taken over Uptown Bonifacio with a Matcha Fest, turning one of BGC’s busiest spots into a curated playground for everything green tea.
Known for organizing themed pop-ups that spotlight local brands, The Modern Market leans into community-driven food and lifestyle experiences. Their Matcha Fest follows that same formula—bringing together different vendors, each offering their own take on matcha, from drinks and desserts to more experimental creations.
What makes the event interesting is the variety. You’re not just getting your usual matcha latte. Expect matcha soft serve, pastries, specialty drinks, and even fusion items that push beyond the classic profiles. Some booths focus on high-quality ceremonial-grade matcha, while others take a more playful approach—sweet, creamy, and built for quick cravings.
The vibe is very much what you’d expect from a BGC pop-up: casual, social, and built for discovery. People aren’t just lining up for one booth—they’re walking around, trying different brands, comparing flavors, and turning it into a mini food crawl centered entirely around matcha.
Events like this also highlight how matcha has evolved locally. What used to be a niche drink has now become a full category, with small businesses experimenting and building their own identities around it. The Modern Market just gives them the space—and the crowd—to showcase it all in one place.
If you’re planning to check it out, come ready to try more than one thing. Because the whole point of Matcha Fest isn’t just to grab a drink—it’s to explore how far one ingredient can go.
