When two icons of comfort food collide, you know something exciting is about to happen. Ebi10, the go-to for elevated Japanese comfort food, has teamed up with Cheetos, the world’s favorite cheesy snack, for a limited-edition collaboration that’s bold, playful, and unapologetically crunchy.
Launched last night at Ebi10 One Ayala, the collab reimagines Japanese favorites through the signature Cheetos lens — bright orange, full of flavor, and impossible to resist. Guests at the launch were treated to an evening of bold bites, playful presentations, and that unmistakable Cheetos crunch that turned heads (and cameras) all night long.
“This collaboration is really about fun and innovation,” shared Mica Viray, Founder and Managing Partner of Ebi10. “Ebi10 has always been about bringing Japanese comfort food to everyone — but with a twist that keeps things exciting. Partnering with Cheetos felt like the perfect way to push that boundary even further.”
Crunchy Creations: When Japan Meets the Cheese Aisle
Behind the collaboration is Chef Mikko Reyes, who’s taken Ebi10’s beloved dishes and reimagined them with a daring new edge. Each plate is a meeting of textures — crisp, creamy, spicy, and rich — with the signature Cheetos flair elevating every bite into something unforgettable.
Ebi Cheetos Furai (5 pcs)
Juicy shrimp coated in Cheetos Cheddar Jalapeño crumbs, paired with sesame cabbage salad, karai mayo, and katsu mayo. It’s the ultimate comfort bite — familiar, yet delightfully unexpected.
Flamin’ Hot Cheetos Tuna Roll
Fresh tuna rolled with mango and cucumber, finished with a fiery Flamin’ Hot Cheetos topping, dynamite sauce, and teriyaki glaze. A perfect balance of spice and sweetness that demands a second bite.
Tori Chee-Tonkatsu
A golden, crispy chicken katsu crusted in Cheddar Jalapeño Cheetos crumbs, served with sesame cabbage salad and a creamy mayo duo. Every bite hits that sweet spot between crunchy satisfaction and indulgent comfort.
Flamin’ Hot Cheetos Sundae
A show-stopping dessert that shouldn’t make sense — but absolutely does. Vanilla ice cream topped with Cheetos Flamin’ Hot, brownie bits, and miso butterscotch. It’s sweet, spicy, salty, and just the right amount of wild.
“These dishes are all about playfulness,” said Chef Mikko Reyes. “We wanted to take the comfort of Japanese food and layer it with Cheetos’ signature crunch and heat — every bite surprises you.”
Bold Flavor, Playful Spirit
More than a food collaboration, Ebi10 x Cheetos is a celebration of creative freedom. Ebi10 has long been known for redefining what Japanese comfort food can be — casual yet elevated, simple yet full of character. With Cheetos, the brand found a partner that matched its energy for experimentation and fun.
“Cheetos has always been about bold self-expression and having fun with flavor,” said Marjorie Chan, Marketing Manager of Pepsi Frito Lay Group. “Working with Ebi10 allowed us to bring that personality into a new experience — crunchy, daring, and full of creativity.”
The collaboration feels like a perfect meeting of worlds — Japan’s precision and balance meets Cheetos’ audacious energy. It’s a reminder that innovation doesn’t always mean reinventing the wheel; sometimes, it’s just about adding a satisfying crunch to something you already love.
Even the atmosphere at Ebi10 reflects this energy. The space — bright, lively, and filled with the hum of people swapping reactions — mirrored the spirit of the dishes themselves: familiar yet thrilling, comfort food turned into conversation pieces.
Crunch While It Lasts
The Ebi10 x Cheetos limited-edition menu will be available from October 8 to November 30, 2025, at Ebi10 branches in One Ayala, Capitol Commons, Greenhills, Eastwood, Angeles, Nuvali, and Vermosa.
Whether you’re chasing the heat, the nostalgia, or just looking for something that dares to be different, this collaboration promises a dining experience that’s both nostalgic and new. It’s the kind of partnership that reminds us why food can — and should — be fun.
So grab your chopsticks, maybe a napkin (or three), and get ready to savor the crunch — while it lasts.
